One man’s junk is another man’s treasure. When the trunk junk looks this good, it becomes a national treasure. Renowned fit model Paige Adams-Gellar takes her famous fanny and launches a line with it. Having lent her shape to create some of the best selling denim fits in history, she’s finally putting her own name on her universally admired curves. Paige Premium Denim is designed to be inclusive, not exclusive, taking fashion denim and making it accessible to fuller, curvy figures. In Paige’s words, “Love your body, feel comfortable in your skin, be comfortable in your jeans!” Amen.
Paige Premium Denim women's jeans - founded by Paige Adams-Geller, the industry’s secret weapon for a decade, being the ‘fit model’ to nearly all the A-list designer jeans labels…no wonder over 100 celebrities have already been featured in the glossies wearing her denim!
Paige Premium Denim women's jeans - founded by Paige Adams-Geller, the industry’s secret weapon for a decade, being the ‘fit model’ to nearly all the A-list designer jeans labels…no wonder over 100 celebrities have already been featured in the glossies wearing her denim!
Hayden Panettiere was snapped wearing a pair of Paige Premium Denim
Nicole Richie should be added to Paige Premium Denim payroll! The new mommy and Hilton BFF has sported the Laurel Canyon in medium clean for the record 8th time this month. Nicole has been a longtime fan of Paige Premium Denim sporting the signature Laurel Canyon Las Palmas style when the line first launched. Now, following the birth of daughter Harlow, Nicole ordered about 10 pairs of her favorite jeans! She asked for all the new versions of the Las Palmas jean along with Skyline Ankle Peg Jeans and Roxbury crops. The Laurel Canyon is known as Paige's signature jean – the most universally flattering cut with a sexy vintage vibe. Despite the skinny and wide leg trends that have ruled street – the boot cut is still the most flattering and popular cut! Other fans of the cut include Kate Hudson, Britney Spears, Christina Applegate, Kate Walsh and more.
Paige Adams-Geller has been the designer jeans industry’s secret weapon for almost a decade, being the ‘fit model’ for almost every A-list premium denim jeans label. Her long and successful reign as the celebrity jeans industry’s most sought after fit model was, perhaps surprisingly, due to her curvy, not-too-thin figure, which it appeared, more accurately represented that of normal female consumers.
Far from being a ‘dumb blonde’, Paige was an A-grade student, raised in rural Alaska, who graduated from school two years early. She puts her demand as a model for womens designer jeans as much down to her brains as to her body and in particular, her ability to communicate well. “I think the reason I had a lot of success is because I wasn’t just a person that stood there as a hanger while other people made suggestions” says Paige “I like people to know I have a brain, so I became very vocal as a fit model for designer jeans. I learnt the technical as well as the creative side of the premium denim jeans business… to see how I could make my hips look smaller, my legs longer, butt higher if I place pockets in certain places”. The difference between fit modelling and catwalking, she says is simple “It’s about having an eye for detail and design and not being afraid to speak out about it.”
Paige now channels all her knowledge and experience of fabric and fit into her own label Paige jeans, based in Los Angeles, the home of premium denim jeans. She names her Paige Premium Denim styles after streets in LA - her collection is a real trip, as the Americans would say!
Although well known in the States, Paige Denim is now spreading it’s wings and testing other global markets. Certainly here in the UK the Paige jeans collections are proving a runaway success and she is now shaping bottoms and thighs on this side of the pond.
Although well known in the States, Paige Denim is now spreading it’s wings and testing other global markets. Certainly here in the UK the Paige jeans collections are proving a runaway success and she is now shaping bottoms and thighs on this side of the pond.
What makes a pair of jeans iconic? As in worthy of you wanting to wear them day-in, day-out? California-based Denim of Virtue, the latest premium denim company to come out of L.A., is poised to have the answer.
