Coloured Denim are bang on Trend with the Celebrities

Celeb's are going Crazy for Denim
This season coloured denim is really becoming even more popular among celebs, even style icon Victoria Beckham stepped out for her weekly shopping spree in a pair of electric-blue Denim of Virtue jeans. They can really brighten up your outfit and look fabulous with other plain garments such as a black top and black pair of shoes.
Audrina Patridge in her sunshine Denim of Virtue Jeans
Ashlee Simpson & Victoria Beckham rock their blue Denim of Virtue Jeans
Kylie in bright yellow jeans


Victoria Beckham in sunshine Denim of Virtue Jeans
What makes a pair of jeans iconic?
As in worthy of you wanting to wear them day-in, day-out? California-based Denim of Virtue, the latest premium denim company to come out of L.A., is poised to have the answer.
Denim of Virtue has instinctively fused together the fundamental elements of what defines a great jean: modern in silhouette and aesthetic, authentic in craftsmanship, and most importantly a design that enhances figure and fit.
The Denim of Virtue Collection, which debuted in 2006, marks a new direction in denim wear. Using their signature finishing techniques, the styling of a Denim of Virtue Jean has softer contours, not unlike the brushstrokes of Chinese calligraphy. The result produces a subtle zen-like sensibility and features a smoother, more modern curve that caresses the body. Bias-cutting, curvature and stitch detailing add to give it a sexy fit, rounding where necessary, though never too low a waist.

Sienna Miller in 18th Amendment Jeans
Not so keen on the bright colours, then a new trend is the hippy high waisted, flared denim (seen above on Sienna Miller)

Cheryl Cole in 18th Amendment
18th Amendment are one of the brands that are responsible for introducing the new trend for high-waisted jeans. The label was started by Australian denim importer Rachel Rose who named it after the Amercian law banning the sale of alcohol, otherwise known at Prohibition. The collection is inspired by the era that followed when speakeasies, gangsters and flappers came into existence. That glamorous and decandent lifestyle is reflected in these long-legged, high-waisted jeans which are named after movie stars of the past such as Lauren Bacall and Gina Lollobridgida.

Its in your Jeans!

What makes a pair of jeans iconic? As in worthy of you wanting to wear them day-in, day-out? California-based Denim of Virtue, the latest premium denim company to come out of L.A., is poised to have the answer.

Denim of Virtue has instinctively fused together the fundamental elements of what defines a great jean: modern in silhouette and aesthetic, authentic in craftsmanship, and most importantly a design that enhances figure and fit.
The collection, which debuted in 2006, marks a new direction in denim wear. Using their signature finishing techniques, the styling of a Virtue Jean has softer contours, not unlike the brushstrokes of Chinese calligraphy. The result produces a subtle zen-like sensibility and features a smoother, more modern curve that caresses the body. Bias-cutting, curvature and stitch detailing add to give it a sexy fit, rounding where necessary, though never too low a waist.
Drawn to clean and modern lines, the architecture of Denim of Virtue replaces the rigidness of other brands. Washes in smoky darks, black inks and deepest blues are staple colours for winter, but lighter shades, such as soft blues, are available also. Straight-leg and cigarette cuts, skinny jeans and the new ëlooseí silhouette are the four key shapes. So too are denim shorts and the mini, making a welcome return to autumn/winter 06 casual fashion.
Each Denim of Virtue jean has its own character: a clean line with a double

Christina Aguleria in Denim of Virtue

contrast or decorative stitch; a soft, zen-curved pocket, a flattering detail that could only originate from the ingénue of an American denim house. Virtue hails from California - the authentic habitat of the jean.
Managing to create a balance between minimal styling and overt detailing, Denim of Virtue stripped the jean back to its basic form while avoiding the boring jeans look or applying over-the-top, frivolous design. The research and dedication to their craftsmanship embodies the brandís aesthetic and appeal - be it through hand-applied finishing or continuing the evolution of the jean. To Virtue, there will always be new innovations, silhouettes to refine, or applications to experiment with. Denim lovers be thankful: it means youíll always have a pair of jeans that exude enough distinction and attitude to make someone want to look twice

18TH AMENDMENT - HIGH QUALITY DESIGN AND FEMININE VINTAGE STYLE Inspired by the roaring 1920s of Prohibition and the coquettish elegance of Hollywood icons such as Rita Hayworth, Marlene Dietrich and Gina Lollabrigida, 18th Amendment has arrived as a celebrated alternative in a market dominated by the standard lowrise skinny fit.Leading international buyers have rushed to snap up their diverse styles, quality detailing and dedication to achieving the perfect fitting jean and have made 18th Amendment jeans a must-have for denim aficianados the world over.The jeans are instantly recognisable with an art-deco wing logo, inspired by the Rolls Royce “Flying Lady”, epitomising 18th Amendment's high quality design approach and feminine vintage style."18th Amendment is a blend of modern and vintage fit, finishing and detailing. We wanted to create a denim label that referenced vintage denim in a way that made it fresh, modern and relevant to today."

Rebecca Dawson - 18th Amendment Creative Director

Micha Barton In 18th Amendment Jeans

18th Amendment jeans have been seen on a whole host of stars; Jessica Biel, Mischa Barton, Kate Bosworth to name a few!

Paige Premium Denim

Paige Adams-Geller has been the designer jeans industry’s secret weapon for almost a decade, being the ‘fit model’ for almost every A-list premium denim jeans label. Her long and successful reign as the celebrity jeans industry’s most sought after fit model was, perhaps surprisingly, due to her curvy, not-too-thin figure, which it appeared; more accurately represented that of normal female consumers.

Far from being a ‘dumb blonde’, Paige was an A-grade student, raised in rural Alaska, who graduated from school two years early. She puts her demand as a model for womens designer jeans as much down to her brains as to her body and in particular, her ability to communicate well. “I think the reason I had a lot of success is because I wasn’t just a person that stood there as a hanger while other people made suggestions” says Paige “I like people to know I have a brain, so I became very vocal as a fit model for designer jeans. I learnt the technical as well as the creative side of the premium denim jeans business… to see how I could make my hips look smaller, my legs longer, butt higher if I place pockets in certain places”.

The difference between fit modelling and catwalking, she says is simple “It’s about having an eye for detail and design and not being afraid to speak out about it.”Paige now channels all her knowledge and experience of fabric and fit into her own label Paige jeans, based in Los Angeles, the home of premium denim jeans with her Paige Premium Denim styles named after the streets of LA. Paige Premium Denim is designed to be inclusive, not exclusive, taking fashion denim and making it accessible to fuller, curvy figures.

In Paige’s words,
“Love your body, feel comfortable in your skin, be comfortable in your jeans!”
Amen.

Britney Spears in paige Denim

18th Amendment Jeans

18TH AMENDMENT - HIGH QUALITY DESIGN AND FEMININE VINTAGE STYLE Inspired by the roaring 1920s of Prohibition and the coquettish elegance of Hollywood icons such as Rita Hayworth, Marlene Dietrich and Gina Lollabrigida, 18th Amendment has arrived as a celebrated alternative in a market dominated by the standard lowrise skinny fit.Leading international buyers have rushed to snap up their diverse styles, quality detailing and dedication to achieving the perfect fitting jean and have made 18th Amendment jeans a must-have for denim aficianados the world over.The jeans are instantly recognisable with an art-deco wing logo, inspired by the Rolls Royce “Flying Lady”, epitomising 18th Amendment's high quality design approach and feminine vintage style."18th Amendment is a blend of modern and vintage fit, finishing and detailing. We wanted to create a denim label that referenced vintage denim in a way that made it fresh, modern and relevant to today." Rebecca Dawson - 18th Amendment Creative Director

SpoiledBrat are pleased to announce that they are now stocking these fabulous jeans, by 18th Amendment.

The spirit of 18th Amendment denim is derived from the roaring 1920s where the speakeasy cultures were filled with gritty glamour, legnedary creatives and silver screen stars. Each of the denim styles invokes the spirit of their Hollywood counter-parts, icons such as Marilyn Monroe, Rita Hayworth and Gina Lollobrigida are embodied in a modern denim twist. What makes them instantly recognisble is their signature winged art-deco logo, found on every back pocket. Inspired by the elegance of the Rolls Royce 'Flying Lady.'Launched in Sydney, Australia in February 2006, 18th Amendment was discovered by a colloboration between noted Australian fashion designer Rebecca Dawson and Rachel Rose an international denim importer. 18th Amendment hits a niche in the international jeans market with a blend of vintage styles teamed with modern finishing and detailing.

From the land Down Under, Prohibition in the United States must have seemed like a brilliant idea, inspiring speakeasies and fashionable indulgence—hence the name of cult favorite denim line 18th Amendment. Australian designer Rachel Rose paired with creative director Rebecca Dawson to bring the same kind of refined glamour found in the 1920s to its collection of denim. As one of the first lines to bring back the high waist, this fashion-forward label also embraces clean washes, subtly adorning its denim with signature embroidered wings on the back pockets and a small embroidered star on the front. Borrowing nomenclature from classic movie stars, this season’s styles span the denim spectrum, from high-waisted skinnies to mid-rise flares. We’d rather have a legal cocktail than moonshine any day, but we’d be silly to pass up on a pair (or two) of 18th Amendment’s superflattering jeans. No secret password required.